Achieving more together

Press reports Paper Goods

02. February 2010

Giant portraits of around 30 prominent European sales and trading partners / Slogan "Let's stick together" / Focus on sustainable partnerships / Officer campaign continues

"HERMA breaks new ground in many areas – long may it continue," says Detlef Hentzel of Office Depot Europe. The focus of HERMA's eye-catching booth at the most recent Paperworld fair was placed firmly on the company's pioneering work. Hentzel was just one of many to be seen larger than life on the booth. HERMA invited around 30 prominent European sales and trading partners to comment on their collaboration and the company's products and services. Their remarks were shown on an enormous monitor at the fair. "We approached Paperworld 2009 with a determination to make things happen," stresses HERMA managing director Sven Schneller. He continues, "We kept our promise, as enthusiastically confirmed by our partners. Before the 2010 fair, we asked 30 of them to pass judgment on our performance to date."

"Let's stick together"
Those who took part were very enthusiastic about the idea. Thomas Apelrath of Spicers Germany was cited on the booth as saying, "HERMA's ability to lend emotional appeal to its products is practically unrivalled in our industry." Schneller explains, "More than ever before, we are recognising the long-term importance of sustainable and highly personalised cooperation that addresses our customers' needs and gives them a voice. The slogan 'Let's stick together' neatly describes our approach in just a few words." Bernhard Greinsberger of Kaut-Bullinger shares this fundamental outlook, "Sustainability is important to us, in both customer relations and product innovation, which is why HERMA is an ideal partner." The self-adhesive specialist also won praise from abroad. George Tsiamis of Label Ltd, the distribution partner for Greece, attributes HERMA’s number-one position in the Greek label market to compelling products and country-specific solutions. Much the same view is expressed by HERMA's Swedish partner, Büngers AB, whose story of shared success spans 40 years in Sweden and 10 years in Denmark, and by Veronica Avanzini of EOSA. "We need more companies like HERMA, ones that think globally and act locally," insists Avanzini. Summing up the campaign, Schneller says, "I was delighted by our partners' enthusiasm for this idea and by their hard work, which included time-consuming photo shoots. I would like to thank them once again for their commitment." 

Officers prove a winning formula
The sales force of HERMA Officers was in action again at the Paperworld fair. "They are proving a great success. Since Paperworld 2009, more and more traders in Germany are switching to our labels, and we have concluded basic agreements with major European purchasing associations," explains Schneller. "The HERMA Officers made a strong impression by introducing an element of surprise when they made their debut. In 2010 we intend to offer compelling performance across the board and underscore the message that HERMA is a vital partner," concludes Schneller.