P&S lines to boost sales at the PoS and elsewhere

Press reports Paper Goods

02. February 2011

A4 label range entirely restructured / Clear orientation towards applica-tions and search terms / HERMA PREMIUM for specific product pro-perties / First carbon-neutral standard labels / Exceptional variety of HERMA SPECIAL range / Optimised packaging

PREMIUM and SPECIAL: key words for a brace of key product lines that HERMA is offering its trading partners to generate even more impetus at the point of sale and in catalogues and online stores. The restructured assortment of A4 labels in the HERMA PREMIUM and HERMA SPECIAL lines gives resellers and consumers alike the greatest possible clarity and transparency. For both end-users and professional buyers, the systematic alignment of the range with applications and popular key words or search terms facilitates both a clear overview of the available and suitable products, and quick decision-making. The redesigned packaging being unveiled by HERMA at the Paperworld fair also contributes to the brand's more clearly defined marketing. The sheets of labels are also easier to remove from the packs, which now reclose better than before as well. In addition, proven all-weather packaging materials protect the sheets against the influence of moisture and temperature. "Our mission is to produce the best labels in the world, which includes the make-up of the range as well," insists HERMA managing director Sven Schneller. The entirely new generation of HERMA PREMIUM all-purpose and address labels offers specific product properties, while the HERMA SPECIAL range is exceptionally versatile.

First carbon-neutral standard labels
The HERMA PREMIUM line stands out in particular as probably the first range of carbon-neutral standard labels in the world. The CO2 released during production is offset through a climate protection project run by myclimate. "These labels satisfy the growing demand from consumers for CO2-neutral products. According to recent studies, more than 70 percent of consumers are calling for such products, and 44 percent give preference to brands that comply with pro-environmental criteria," comments HERMA managing director Sven Schneller. The label paper is also PEFC-certified, bleached without chlorine and acid-free, and the adhesive is solvent-free. Furthermore, the products in the HERMA PREMIUM range offer numerous user benefits. The labels are significantly whiter and more opaque. And the appreciably thicker material makes the HERMA PREMIUM labels easier to peel and apply. The especially strong material combination also provides a high-speed capability, and excellent flatness ensures congestion-free printing with practically any PC printer, copiers and multi-function devices, in both black-and-white and colour. Since the adhesive offers significantly enhanced tack, moreover, all HERMA PREMIUM labels stick very well, even to cold and damp surfaces. HERMA PREMIUM address and multi-purpose labels are available from April in packs of 10, 25, 100, 200 and 500 sheets.

Specialty labels
HERMA SPECIAL is a range of labels with distinctive performance characteristics, available in packs of 10, 20, 25 and 100 sheets. It encompasses among others waterproof, coloured, transparent, repositionable, extra high-adhesion, absolutely opaque, outdoor, circular and oval labels. Like HERMA PREMIUM, this line is exclusively made in Germany and supplied in colour-coded packs that clearly indicate the labels' intended use (e.g. turquoise for addressing and lilac for filing applications). In addition, icons highlight their specific properties, and images of the labels in use very boldly and simply illustrate typical applications. Depictions of the product range on the rear of the packs generate additional demand.

The restructuring gives trading partners greater transparency and makes it easier to implement a product range strategy. HERMA PREMIUM is a solid range of fast-moving, high-volume products with specific properties. HERMA SPECIAL offers one of the broadest label ranges. New products, including waterproof shipping labels, user-printed warning notices and bottle labels, are being added to the range to coincide with the Paperworld trade fair.