Investments for the future


HERMA GmbH said good-bye to its birthplace, the production plant on Ulmer Strasse in Wangen. The labelling machines division had shown above-average growth, and there was no space left for expansion of the facilities and hiring of new personnel. Thus the entire division was relocated to Deizisau, where one of the world’s most modern and efficient production lines for labelling machines was set up. At the same time the labels division, which had been split into three locations, was brought together in Filderstadt.

In Filderstadt HERMA inaugurated the world’s most modern coating facility in the presence of Minister President Günther Oettinger (centre). Through this expansion the company tripled its production capacity for adhesives, from some 250 million square metres to 750 million square metres per year. This was made possible by production speeds of 1,100 metres and more per minute. The plant implemented a shortest-route concept for the internal flow of materials that was unique in the industry. The first stage required an expenditure of 30 million euros, which was the biggest single investment in the company’s history.

HERMA launched an online service called HERMA Print that allowed users to design their own labels and stickers and to print them quickly at low cost. This service also included complex functions like saving of templates and mail merge options. In designing the user interface HERMA drew on its experience with the prizewinning LabelAssistant online, which set industry standards with its clear layout and well-conceived functions.


HERMA again invests some ten million euros in its Filderstadt production plant for adhesives. A section of the building is built to accommodate a new fully automatic packaging facility. Two cutting machines are also part of the investment package.


Martin Kühl becomes head of the Labelling Machines Division and is appointed to the management board in the following year.

Fritz-Jürgen Heckmann takes over as chairman of the company advisory board from Werner Röhm.

Under the name HERMA 2020 the company develops a uniform strategy for the whole group with clear requirements and goals for all three divisions and the subsidiaries.


On a visit to the HERMA plant, Minister President of Baden-Württemberg Winfried Kretschmann learns about innovative production processes in self-adhesive technology and the challenges facing a highly specialized, export-oriented, medium-sized company committed to manufacturing in Germany.


HERMA expands its administrative building at its headquarters in Filderstadt-Bonlanden to include a two-storey building on the roof of the production plant. New offices for approximately 60 employees are created in the 1,500-square-metre building. The investment totals 3.5 million euros.

HERMA basic debuts at Interpack. Supplementing HERMA 400, it provides a completely new label applicator series for reliable and economical labelling solutions. The new label applicator allows even users who were previously excluded for reasons of cost, such as users in developing economies, to begin using leading HERMA technology.

HERMA opens its first online shop at www.herma-etikettenshop.de. Its focus is on labels for industrial and logistics purposes. The Labelling Machines Division soon follows suit at www.herma-components.com and the Adhesives Division also opens its own online shop. The company builds on its experience with e-commerce which it has been gaining since 2010 with HERMA Print.


Mario Zirn begins to prepare for work in his new field. He is to take over the position of Thomas Thumm, the long-time Director of Corporate Finance, who plans to retire in 2016. Like his predecessor, Mario Zirn becomes a member of the management board.

HERMA succeeds in acquiring an 80,000-square-metre property for expansion directly adjacent to its headquarters in Filderstadt. The master plan envisions that all three divisions will be located at this site in the future.


HERMA announces the largest investment in the company's history: For around 100 million euros, another completely new coating plant for adhesives and the most advanced production lines in the world for label applicators and labelling machines are to be built on the new campus by 2019. The first preparations for the new buildings begin in early 2016.

After Thomas Thumm reaches the maximum age for management participation, the current management board is composed of managing directors Dr. Thomas Baumgärtner (on left) and Sven Schneller (second from left) as well as Martin Kühl (second from right) and Mario Zirn.

HERMA founds a subsidiary in Fairfield, NJ, USA. It focuses on sales and service for label applicators and labelling machines.

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