Reorganization and digitization


To ensure continued independent development, HERMA chose the legal form that it has today. Shareholders’ interests were represented in HERMA-Holding GmbH + Co KG, and HERMA GmbH, a wholly owned subsidiary, took responsibility for operational activities.


Following the long-term plan, Werner Röhm steps down from operational management of the company at the end of 2003 after 30 years in managerial positions and becomes chairman of the company advisory board. Thanks to the management board established by Werner Röhm, a high level of continuity is ensured even in the event of leadership changes. Dr. Rüdiger Pantzer and Manfred Minich take over the leadership of the company as managing directors. The authorized officers Thomas Thumm and Sven Schneller also belong to the management board at this time.

The new HERMA 400 labelling machine set international standards. With its integrated control system, it no longer required a large control cabinet. Moreover, the basic unit could be manufactured in large quantities. The modular system made it adaptable to a wide range of customer needs and permitted easy integration with existing equipment. Today it is the world’s most compact labelling machine in this performance class.


HERMA Benelux was founded in the Netherlands. In addition, a new logistics centre with state-of-the-art technology was opened in Filderstadt. In the past, 1,000 packages had been dispatched each day, and now it became possible to send 1,200 packages per hour. Goods could be made ready for dispatch within 15 minutes of the receipt of an order.


Managing director Dr. Rüdiger Pantzer, who also led the Adhesives Division for 20 years, leaves the company mid-year due to age. He is succeeded by Dr. Thomas Baumgärtner, who has been preparing for his new role since the beginning of the year.

On the occasion of a factory visit from the Minister of the Economy and Deputy Minister President of Baden-Württemberg, Ernst Pfister, HERMA announces another major investment at the Filderstadt location: Arguably the most advanced coating facility in the world is to be built there.

In the past the divisions largely cultivated their images independently of one another, but now the first comprehensive corporate design for the company and its subsidiaries has been created. It focuses on cultivating a more emotional, yet unmistakable appeal to all target groups. The logo is also updated at the same time.


HERMA broke new ground with the Commerce Connector. Customers were now able to shop via the HERMA Web site, which connected them to retailers. This underlined the company’s leading role in e-commerce in the stationary and office supply sector.


HERMA celebrated its 100th anniversary. The motto for this occasion expressed the company’s optimism: “100 years of HERMA. And many more to come.” To make better use of synergy effects it restructured its divisions: Adhesives, Labels, and Labelling Machines. With a workforce of approx. 800, the company achieved annual sales of 200 million euros. Late in the year, the advisory council of HERMA GmbH appointed Sven Schneller to the position of managing director. At the same time Schneller became spokesman for the management board.


HERMA LabelAssistant online won the innovation prize, software category, of the German Initiative Mittelstand (Small and Medium-Sized Enterprise Initiative), which is backed by the Federal Ministry of Economics and Technology. This free Web tool allowed users to design labels directly via the Internet and print them in the office or at home. Two years later the e-commerce package won the prize in its category. This free shop-in-shop solution, which was integrated into retailer Web sites, included several modules, including online label design tools, product finders, animated product presentations and prize competitions. It offered added value to customers and the opportunity to make quick online purchases

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