2008 - 2014
2008
HERMA GmbH said good-bye to its birthplace, the production plant on Ulmer Strasse in Wangen. The labelling machines division had shown above-average growth, and there was no space left for expansion of the facilities and hiring of new personnel. Thus the entire division was relocated to Deizisau, where one of the world’s most modern and efficient production lines for labelling machines was set up. At the same time the labels division, which had been split into three locations, was brought together in Filderstadt.
2008
In Filderstadt HERMA inaugurated the world’s most modern coating facility in the presence of Minister President Günther Oettinger (centre). Through this expansion the company tripled its production capacity for adhesives, from some 250 million square metres to 750 million square metres per year. This was made possible by production speeds of 1,100 metres and more per minute. The plant implemented a shortest-route concept for the internal flow of materials that was unique in the industry. The first stage required an expenditure of 30 million euros, which was the biggest single investment in the company’s history.
2010
HERMA launched an online service called HERMA Print that allowed users to design their own labels and stickers and to print them quickly at low cost. This service also included complex functions like saving of templates and mail merge options. In designing the user interface HERMA drew on its experience with the prizewinning LabelAssistant online, which set industry standards with its clear layout and well-conceived functions.
2011
HERMA again invests some ten million euros in its Filderstadt production plant for adhesives. A section of the building is built to accommodate a new fully automatic packaging facility. Two cutting machines are also part of the investment package.
2012
Martin Kühl becomes head of the Labelling Machines Division and is appointed to the management board in the following year.
Fritz-Jürgen Heckmann takes over as chairman of the company advisory board from Werner Röhm.
2012
Under the name HERMA 2020 the company develops a uniform strategy for the whole group with clear requirements and goals for all three divisions and the subsidiaries.
2013
On a visit to the HERMA plant, Minister President of Baden-Württemberg Winfried Kretschmann learns about innovative production processes in self-adhesive technology and the challenges facing a highly specialized, export-oriented, medium-sized company committed to manufacturing in Germany.
2014
HERMA expands its administrative building at its headquarters in Filderstadt-Bonlanden to include a two-storey building on the roof of the production plant. New offices for approximately 60 employees are created in the 1,500-square-metre building. The investment totals 3.5 million euros.
2014
HERMA basic debuts at Interpack. Supplementing HERMA 400, it provides a completely new label applicator series for reliable and economical labelling solutions. The new label applicator allows even users who were previously excluded for reasons of cost, such as users in developing economies, to begin using leading HERMA technology.
2014
HERMA opens its first online shop at www.herma-etikettenshop.de. Its focus is on labels for industrial and logistics purposes. The Labelling Machines Division soon follows suit at www.herma-components.com and the Adhesives Division also opens its own online shop. The company builds on its experience with e-commerce which it has been gaining since 2010 with HERMA Print.
