Product and price labelling in DIY stores
Labels provide clear information and make it easier to refill the shelves
The usage scenario: price labels in a special form for labelling folding hooks in DIY stores
The hook on the shelf is well stocked - and the consumer wants to know how much the product costs? A glance at the label flag at the front end of the hook is all it takes - because the label contains all the information relevant to the purchase, such as product name, price and, if applicable, content quantity.
The hook on the shelf is empty - and the DIY store employee wants to know which product is displayed on this hook? A glance at the label flag is all it takes - because the label contains all the information for replenishment and stocktaking. Even the barcode for scanning and the shelf location number - because the label on the swivelling price flag not only has a front side, but also a back side for further information.
In this application, the labels are printed using thermal transfer printing. When stocking shelves with different variants of a product, the label is used to differentiate between the different product types, e.g. screws in blister packs or clips.
It is important for the application that the label adheres particularly securely to the metal or plastic flags and that it is easy to apply.
It is also important that the labels are adapted to the special shape of the label carrier and that the front and back of the label carrier can be easily labelled.
The solution: blank labels on a roll, in special format, with folding aid
For this application, we choose labelling material that offers particularly good adhesion to the metal and plastic surfaces of the price tags. This ensures that the product and price information is permanently visible on the shelf.
The special something about this label lies in its shape: A little narrower in width than the label flag, bevelled on the right and left sides so that the label cannot peel off at the edge.
And: with a crease aid in the form of a perforation so that the label can be stuck onto the front and back of the label flag in the exact position.
It is particularly important that the crease aid is nevertheless stable so that the front and back of the label remain together.
The high-quality HERMA label material with the best contrast ensures that the thermal transfer print remains legible for a long time. This is particularly important for small fonts and barcodes.
In addition to good printability, trouble-free processing is also important when printing price labels. Our label material is characterised by secure adhesion to the backing material, for trouble-free printer throughput without self-dispensing effects.
The label shape and design of the folding aid is precisely matched to the shape of the price tags used so that the labels do not come off later on the shelf.
The labelling on the roll (sleeve, roll length, maximum outer diameter, etc.) is produced according to your specifications, depending on your in-house printing system.
We also specialise in labels for other shelf labelling systems:
Small drawers, e.g. with different screws, usually have a labelling area on the handle for product and price information. Here too, it is important to select the label size and the label material in such a way that the label and its information remain permanently legible even if the small "drawer" is opened several times.
For this application, thermal transfer labels made of film are usually used, which withstand the multiple skin contact when the shelf compartment is opened better than a paper label.
Another label with long-term use on the transparent drawer bears the shelf number - essential for replenishment and stocktaking.
What advantages do HERMA price labels offer for shelf labelling in DIY stores?
- Adhesive with secure final adhesion to metal and plastic surfaces, for long-term labelling
- Thermal transfer labelling material from our own adhesive material production, with the best contrast. Made of paper or film, depending on the application and duration of use.
- Label shape and size precisely matched to your price tags for secure label adhesion
- Special crease aid thanks to perforations with a special cut/web combination
- Roll design according to your requirements
Customised identification labels for price tags and drawers - we will be happy to advise you!
We look forward to hearing about your individual requirements - and will work with you to develop the best solution for your shelf labels!
Use the form to make initial contact and let us know your requirements!
We will then clarify everything else in a personal dialogue!