Custom-printed labels for cosmetics – high-quality & bespoke

The usage scenario: Cosmetic labels for tins, jars, pouches, doy packs, bags and bottles

Cosmetic packaging: it is not only the medium for legally required product information, but above all an emotional eye-catcher that appeals to the consumer and encourages them to make a purchase.

With cosmetic products, the appearance of the packaging and the label is the first impression – and that’s what counts!

High-quality cosmetic labels offer a flexible labelling solution – and emphasise the character of the product. They can be used on a wide variety of packaging types and transform unprinted packaging into unique products.

What is the purpose of cosmetic labels?

Cosmetics labels fulfil two key functions. Firstly, they convey the message intended to encourage the consumer to make a purchase: a high-quality label with an appealing design that complements the packaging perfectly transforms the packaging and its contents into a harmonious, attractive overall product. Furthermore, they fulfil the labelling requirements laid down by law for cosmetics.

Labels on various cosmetic products: Doypacks with bath milk and bath powder, brown glass bottles with bath aroma, and plant oil soaps with round labels in clear bags, set against a light background.

White cream jar with natural cosmetics body butter on the shelf, labeled on the lid and body with colorful blue and white printed labels.

Labelling requirements for cosmetics

To ensure that consumers are fully informed, a wide range of information must be provided on the packaging of cosmetic products.

Labels are particularly flexible here, as they can also be ordered in small and medium runs and can be updated promptly in the event of changes.

In accordance with the EU Cosmetics Regulation, the following details must be clearly legible and permanently affixed.

Manufacturer’s name and address: identifies the manufacturer or packager of the cosmetic product and enables contact details to be found
Intended use: describes what the cosmetic product is intended for, for example as a moisturiser
Net content: the quantity of the cosmetic product in millilitres or grams at the time of filling, for price comparisons
Additives: such as sulphur dioxide in dried fruit, must be declared if they exceed certain limits (more than 10 mg/kg for sulphur dioxide and sulphites).
Best-before date (BBD): indicates the date until which the product retains its safety and efficacy, for the protection of consumers (for products with a shelf life of less than 30 months when unopened). Digitally printed cosmetic labels, when finished with a matt protective varnish or matt laminating film, are ideal for overprinting with thermal transfer printers, and can thus be marked with the best-before date directly during the production process.
Shelf life after opening: the ‘open jar’ symbol and a month indication specify the shelf life of the cosmetic product after it has been opened for the first time (for products with a shelf life of over 30 months when unopened)
Batch number: The batch number, also known as the lot number, is a freely selectable combination of numbers and/or letters and enables traceability back to the production batch in the event of quality issues or recalls.
Ingredients: all ingredients must be listed in descending order of weight in accordance with the INCI (International Nomenclature of Cosmetic Ingredients), to ensure transparency and easy identification of the substances.
Directions for use: warnings and precautions for safe use and risk prevention
Country of origin: describes the country of manufacture and provides information on the place of production

What are the benefits of labels for cosmetics?

Flexible application: Labels for cosmetics require a fairly large surface area to convey all the information in accordance with the regulations. The information can be spread across several labels; for example, a label on the front for the product message and a label on the back to meet the various labelling requirements set out in the EU Cosmetics Regulation. In the case of jars or cream tins, a lid or base label is often used as well.
Can be updated promptly: Labels can also be ordered in small and medium print runs and can be updated quickly in the event of changes, such as to ingredients or labelling requirements.
Suitable for different packaging sizes: the size of the cosmetic label can be individually adapted to any packaging.

Adaptable to different types of packaging: Depending on the surface material and shape of the packaging, there are different requirements in terms of label size, material and adhesive strength. Labels offer flexible solutions in this regard.
Cost-effective: unprinted basic packaging for cosmetics can be sourced in large quantities more cost-effectively than printed packaging in small quantities. Within a cosmetics range – for example, soaps with different fragrances and ingredients – only the label differs, whilst the basic packaging remains the same. This turns the unprinted basic packaging into a unique product, whilst also simplifying stock management.

Materials for cosmetic labels

Skincare products and cosmetics are exposed to demanding environmental conditions and stresses, such as humidity in the bathroom, contact with soap and oily substances, or even direct contact with water. Labels for cosmetics should not only look good, but also remain legible over the long term – not just for aesthetic reasons, but also to comply with statutory labelling requirements.

For use in the cosmetics sector, film labels are particularly recommended due to the environmental conditions; they are especially well suited to continuous use in damp conditions and when exposed to soap or oil.

The often uneven surfaces require flexible label materials that adhere particularly well. Particularly in the case of film packaging, it makes sense to use film labels made from the same material, so that the packaging can be recycled as a single material.

The adhesive has the important task of permanently bonding the cosmetic label to the product. The film materials are coated with a moisture-resistant and durable pressure-sensitive adhesive, which impresses with its high adhesive strength on many different surface materials.

Additional finishes such as matt or gloss protective varnish or laminating films make the print particularly smudge- and scratch-resistant.

Two pump dispenser bottles of liquid soap: one white bottle with a white label and one orange bottle with a transparent film label in a no-label look, placed on a wooden surface in front of a white brick wall.

The solution: Custom-printed cosmetic labels from HERMA

With HERMA’s online Label Configurator, it’s really easy to order a wide variety of printed cosmetic labels, even in small and medium quantities. Anyone wishing to have cosmetic labels printed can receive them as digitally printed rolls, made from high-quality materials and designed to match their cosmetic packaging. Multiple designs (print layouts) can be produced particularly cost-effectively through combined printing. Also ideal for seasonal products and promotions.

Configure labels for cosmetics and personal care products online and order straight away

The online configurator gives you complete freedom of choice: define your label in the quantity you require. The price is displayed immediately, even for multiple designs. Now simply upload your print data – and your custom-printed cosmetic labels will be with you in just a few days!

Simple and transparent: enter the properties, number of varieties and quantity. Real-time price display, no hidden costs
Customised design: freely selectable shape, size, winding and print
Attractive price: highly automated processes - attractive prices for you!
Short delivery time: customised cosmetic labels - in just a few days
Simple ordering process: configure, upload print files, submit your order.

Order cosmetic labels in just a few clicks!

Step 1: Configure as desired.

Select the desired properties and winding direction on the right. The preview image shows you how your cosmetic labels are placed on the roll. For this application, we recommend a protective coating or film lamination. Enter the total quantity and number of varieties (print motifs). The price for your labels is displayed in real time. With the BASIC print data check, we check your print data free of charge. If you order the PREMIUM data check, we will correct your print data as far as technically possible and send you a print approval PDF. If there are any errors that we cannot correct, we will contact you.

Step 2: Upload print data, send order

Add your configuration to the shopping basket and proceed to the order overview. After logging in or registering (as a new customer in the shop), you can enter the quantity per print motif/type and upload the appropriate PDF print data.

Please note the instructions for print data transmission

Payment by invoice, credit card, or prepayment.
More about payment options

Free shipping within the EU. For delivery outside the EU, these flat shipping rates apply.

Which film is suitable for cosmetic labels?

PE film, white, glossy, permanent adhesive: The beautiful, glossy film surface showcases your product to perfection. Adheres securely even to uneven surfaces. Resistant to dirt, oil and moisture. Ideal for PE packaging (single-material recycling)
PE film, transparent, glossy, permanent adhesion: Transparent PE labels offer a ‘no-label’ look; the label appears almost invisible. Adheres securely, even to curved surfaces. Resistant to dirt, oil and moisture. (Please note the instructions regarding the use of opaque white in the digital print data).

PP film, white, glossy, permanent adhesion: The attractive glossy film surface skilfully showcases your product. Adheres securely even to uneven surfaces. Resistant to dirt, oil and moisture. Ideal for PP packaging (single-material recycling)
PP film, transparent, glossy, permanent adhesion: Transparent PP labels offer a ‘no-label’ look; the label appears almost invisible. Adheres securely, even to curved surfaces. Resistant to dirt, oil and moisture. (Please note the instructions regarding the use of opaque white in the digital print data).

These label materials have been tested on a wide variety of surfaces and offer excellent adhesion properties. This is also relevant from a legal perspective: the EU Cosmetics Regulation requires that mandatory information be indelible, easily legible and clearly visible on the container and packaging. A permanently adhesive, durable label meets this requirement throughout the product’s entire lifespan, particularly in the case of cosmetics that are exposed to moisture, oils and frequent handling.

For this application, we recommend a protective coating or laminating film to make the labels smudge-proof and scratch-resistant. These finishes also offer reliable protection against moisture and dirt. And their matt or glossy appearance adds that special something to your packaging.

If you want to print the best-before date on the labels afterwards using thermal transfer printing, please choose the matt protective varnish or matt laminating film.

Do you require special formats, different materials or closure labels?

You can order rectangular and round labels via the Configurator. We’d be happy to produce other label shapes to your specifications – please get in touch.

Other label materials are also available – we’ll work with you to select the material best suited to your packaging from our wide range of self-adhesive materials, all produced in-house.

For large print runs, we offer production using conventional printing presses as an alternative to digital printing.

Seal labels, which securely seal your product, act as a kind of seal and tamper-evident closure. At the same time, they must be easy to open for the consumer. Using film materials, special die-cuts and perforations, we offer you bespoke seal labels that are individually tailored to your packaging.

We would be happy to provide you with a personalised quote.

Send us an e-mail with your requirements - we will get back to you! Contact us by e-mail

Cosmetic solutions: Black packaging with decorative orange patterns and text. The flap of the packaging is sealed with a transparent closure label.

At a glance: What sets HERMA’s labels for cosmetics and personal care products apart?

High quality: Cosmetic labels made from PE or PP film, available in white or transparent, emphasise the quality of your product with their attractive, glossy finish. They also conform smoothly to curved surfaces. Digital printing delivers excellent print results whilst offering a high degree of flexibility.
Flexibility: Whether you need different packaging materials, a wide range of products or various pack sizes, cosmetic labels offer a flexible solution to meet all your requirements. The size and material of the cosmetic label can be customised to suit your needs. Using the online configurator, you can order small and medium-sized print runs to your specifications, and the labels can be updated promptly should any changes be required to the print content.
Secure adhesion: HERMA’s cosmetic labels adhere securely to different packaging materials, ensuring that all information remains permanently on the product, from packaging through to sale, right up to the consumer, and throughout the product’s shelf life. The strong adhesive ensures a secure bond with the packaging, even during subsequent use by the consumer, e.g. in damp environments or when in contact with soap or oil.

Robust and permanently legible: Cosmetics labels made from PE or PP film meet the high demands of practical use and remain attractive and clearly legible over time. Additional finishes make the print smudge-proof, scratch-resistant and resistant to dirt, oil and moisture.
Cost-effective: Many designs and print layouts can be produced particularly cost-effectively and flexibly using digital printing, even in small and medium print runs. This also brings benefits in terms of packaging storage.
Order online with fast delivery: use the Label Configurator to design your ideal label in just a few clicks, upload your print files and place your order. We’ll take care of the rest – your cosmetic labels will be with you in just a few days.

Frequently asked questions about cosmetic labels

Which cosmetic labels can be ordered online using the Label Configurator?

In the Label Configurator, you can customise rectangular and round labels made from a range of self-adhesive papers and films to suit your requirements. The cosmetic labels are produced on rolls. They can be applied by hand or, particularly efficiently, applied to the cosmetic packaging by machine during the filling process.

You have complete freedom to determine the design of your cosmetic labels. During the ordering process, simply upload your print files as PDF files, tailored to the dimensions of the label you have configured. We use digital printing, which is cost-effective and flexible, even for a wide variety of designs and small to medium print runs.

Whether you sell your skincare products in your own shop, at markets or via an online shop, or supply retailers in larger quantities: cosmetic labels on rolls are the ideal labelling solution for your product.

Flexible and cost-effective: with digital printing, your cosmetic labels are produced at attractive rates thanks to automated ordering and manufacturing processes. Further cost savings are achieved by combining many different variants (print designs) into a single bulk order, with the price calculated based on the total quantity.
What is the right material for cosmetics labels?

Cosmetics and personal care products come in a wide variety of packaging, ranging from jars and tins to bottles, pouches and sachets. One thing applies to all of them: the labels must adhere firmly and securely and remain clearly legible over time. The intended location of use is a key factor here. In the bathroom, labels are exposed to moisture, water and contact with soap and oily substances, so they should be moisture-, water- and oil-resistant.

Film labels made from PE or PP offer clear advantages here over the slightly cheaper paper labels. Particularly on packaging that remains in use for longer periods, they ensure high-quality, long-lasting product labelling.
Can cosmetic labels also be ordered in customised designs?

With the Label Configurator, you can order rectangular and round labels quickly and easily online.

We’d be happy to advise you on specific requirements and provide a bespoke quote, for example if you need a non-standard format, if a label is to serve as both an identification and a closure label, or if you’d like a tamper-evident closure with special die-cutting or perforation. Other adhesive materials from our own production are also available.
How can I print labels for my homemade cosmetic products at home?

For personalising small batches at home, our Label Assistant Online allows you to design your own layouts and print them onto standard labels using your laser or inkjet printer. Ideal, for example, for homemade soaps, bath products or skincare items, whether you want a consistent look or to create a personalised gift.

How does the HERMA Label Configurator work?
With the label configurator, you can order custom-printed roll labels online in just a few clicks.

Step 1: Configure your labels to suit your requirements.
- Select the desired properties in the configurator: shape, size, winding direction and alignment of the print image on the roll, material, printing, finishing, print data check, core diameter in mm and, if required, the maximum outer diameter of the roll.
- Enter the number of varieties (different print motifs) and the total quantity.
- The price is calculated in real time.
Step 2: Upload your print data and submit your order.
- Add your configuration to the shopping basket and proceed to the order overview.
- After logging in or registering (as a new customer in the shop), you can upload your print data (PDF format).
- For a collective order of several print motifs/varieties, enter the quantity per print motif/variety and upload the print files corresponding to the individual varieties.
- After submitting the order, we will check your print data. If corrections are necessary, we will contact you.
Do I need an account and how can I register?

You can configure your labels and add them to your shopping basket without an account, or download a quote first. When you proceed to the order overview, you will be asked to log in (if you already have an account) or register (create an account).

The label configurator for printed roll labels is only intended for businesses (with a VAT number) or corporations. Unfortunately, private individuals cannot order printed roll labels using the label configurator.

To print adhesive labels at home, discover the HERMA Label Assistant online and the matching standard labels on A4 sheets.
What payment options are available?

Payment per invoice:
For payments by invoice, the net purchase price is due for settlement without deductions 30 days after receipt of our invoice, unless otherwise agreed.

Payment per credit card:
When selecting the credit card option, the input screen for credit card data appears after clicking on the button “Order with obligation to pay”. Your data will be transmitted using an SSL-encrypted connection. The amount will be charged to your credit card at the very earliest when the goods are despatched.

Prepayment:
If our information on the creditworthiness of a customer is insufficient, we reserve the right to make delivery only after receipt of payment (payment due in advance). The HERMA bank account details required for a credit transfer will be sent to you by e-mail with our proforma invoice. Payment is due immediately after conclusion of the contract unless a later date is agreed by the parties. After we have received the invoiced amount, we will send you an order confirmation email and start production.

Our General terms of Business for online shops apply to all orders and deliveries.
What happens after I submit my order?

Your order will be forwarded to our production planning department. Our repro specialists will check your print data. If everything is in order, your order will be scheduled on our digital printing machines as soon as possible. You will receive an order confirmation with the delivery date, we will start label production and deliver directly to you. If the print data needs to be corrected, we will contact you immediately.

Digitally printed roll labels in other applications

Of course, the Configurator can also be used to configure other labels and order them online.

Glass labels for many different foods
Jars of jam, fruit spread, mustard, pesto, dip, sauces, apple sauce, vegan spreads, ready meals in jars, spices in jars and much more - with glass labels from HERMA, you can create a customised, high-quality product.
Labels for olive oil and vinegar labels
Find out how robust yet supple HERMA film materials meet the requirements of oil and vinegar labels with flying colours.
Honey labels
High-quality labels that highlight the character of the delicious contents.
Coffee and tea labels
Find out more about coffee and tea labels and HERMA's solutions for bag packaging of all kinds.
Spice labels
Whether in bags, jars or metal tins: discover HERMA's labelling solutions for spice packaging.

We would be happy to advise you on these applications.

Send us an e-mail with your requirements - we will get back to you. Contact us by e-mail

Order roll labels online in digital printing: Glass labels for vegan spread, 2 jars

Order roll labels online in digital printing: various oil labels on bottles.

Order roll labels online in digital printing: Spice labels for aluminum cans

Have cosmetic labels printed: high-quality and bespoke