HERMA launches the Essential Line: Cost-effective labelling solutions that focus on the essentials
HERMA is expanding its product portfolio with the new Essential Line. This new product range is aimed at users seeking a reliable and cost-effective labelling solution for standard applications, without having to compromise on the quality for which HERMA is renowned.
The name says it all. The term ‘essential’ describes the focus on the essentials – on the characteristics a product must have in order to fulfil its purpose reliably. The new Essential-Line follows precisely this principle.
HERMA has always stood for uncompromising high quality. This commitment to quality remains unchanged. However, with the Essential Line, we are offering our customers products specifically designed to meet all the relevant requirements of an application, without including additional features that are often unnecessary – this is the basic idea behind the new product family.
Quality without over-engineering
The products in the Essential Line deliberately avoid an over-engineered approach. Instead, they focus on the performance characteristics that are crucial for the respective application. This lays the foundation for attractive pricing and opens up new opportunities for users to implement standard applications cost-effectively. In doing so, HERMA relies on tried-and-tested components. Established HERMA standards are used for both the pressure-sensitive adhesives and the backing materials. Customers thus benefit from the brand’s renowned reliability and build quality.
At launch, the Essential range already includes several popular label materials:
In the thermal range:
- HERMAtherm top el (922)
- HERMAtherm eco el (901)
- HERMAtherm PP el (827)
In the paper range:
- HERMA white el (602)
In the film sector:
- HERMA PP white el (887)
Quick start-up and high availability
Another advantage of the Essential Line is that it is supplied in the ‘Nettoservice’ format, with 4,000 running metres per roll. This makes it much easier for customers to get started and enables cost-effective use.
At the same time, users benefit from short delivery times and high availability. The product range has been designed with the long term in mind: HERMA’s aim is to gradually expand the Essential Line and, in future, to cover all key standard materials within this concept.
Value for money meets HERMA quality
With the Essential Line, HERMA has created a new product category that bridges the gap between uncompromising quality and cost-effectiveness. Customers get exactly the performance they need for their application – no less, but no more than is necessary.
HERMA thus offers an attractive response to the growing demand for cost-optimised labelling solutions and proves once again that value for money and quality need not be mutually exclusive.ing
Examples of use
